Firming – There is no objective way to measure firming. This means that the manufacturer can use the term loosely, and it does not ensure that the product is proven to firm the skin at all. Instead, customers may want to look for moisturizers to effectively plump their skin for a firmer look.
Dr. Marder recommends checking to see if the firming creams and lotions contain humectants such as hyaluronic acid which are more preferable. Reading labels are important in order to see what ingredients the cream or lotion is made of.